space150 v.26
Background/Challenge
To stay future-focused, space150 upgrades every part its identity—from business cards to the agency’s online presence and even their front door—every 150 days. Each version is a challenge to rethink what’s not working and test what’s new before taking it to clients. Create a new version brand that will last for 150 days capturing the art and science that makes the agency run.
Key Insights
Our search for something that captured the process of re-branding an agency every 150 days led us to an ancient solution. The Ouroboros, an icon dating back to ancient egypt, is depicted as a snake eating its tail to symbolize that every ending is also a new beginning.
Creative Solution
At space150, revolution is in our blood. Every 150 days we shed our old identity and reload new ideas for our next innovation. We live like there is no end, only constant revolution.
To stay future-focused, space150 upgrades every part its identity—from business cards to the agency’s online presence and even their front door—every 150 days. Each version is a challenge to rethink what’s not working and test what’s new before taking it to clients. Create a new version brand that will last for 150 days capturing the art and science that makes the agency run.
Key Insights
Our search for something that captured the process of re-branding an agency every 150 days led us to an ancient solution. The Ouroboros, an icon dating back to ancient egypt, is depicted as a snake eating its tail to symbolize that every ending is also a new beginning.
Creative Solution
At space150, revolution is in our blood. Every 150 days we shed our old identity and reload new ideas for our next innovation. We live like there is no end, only constant revolution.
Art Direction // Dustin Joyce, Me
Design // Dustin Sparks, Roven Bashier, Kari Anderson
Copy // Ben Drake, Michelle Swanson, Todd Litner, Cassie Oakes
v26.space150.com
Design // Dustin Sparks, Roven Bashier, Kari Anderson
Copy // Ben Drake, Michelle Swanson, Todd Litner, Cassie Oakes
CD // Ned Wright
Photography // Dustin Joyce, Me
